Founded by friends brought together by their passion to make a difference, big thinking and an overwhelming need to roll outside the box. It’s a carefully drafted concept based on modern consumer demand in an increasing trend of easy and intuitive personalization / self-branding. It’s very simple really. People are complex. Even on a daily basis we can have a number of different moods, different situations, even different locations. We were challenged by the idea of the fact that we can change our clothes, our makeup our hair even our skin routines to accommodate all of the above so why shouldn´t we do the same with our fragrance?